Post by account_disabled on Feb 28, 2024 0:52:53 GMT -6
When working on the editorial calendar for your social channels, among the things you need to evaluate is the type of content to create and publish. What is best for your business: images, videos or links? And what is more effective? Discover the pros and cons of these contents in this article! Images, videos or links: what are the most effective contents for your business? IMAGES, PHOTOS AND INFOGRAPHICS The images are probably the emblem of social networks. And they are particularly powerful content, capable of conveying even complex emotions and messages easily . Every day, users from all over the world log into their profiles to view photos of friends and brands they follow, as well as post their own content. Images are a type of content that mainly stimulates reactions. You can gauge the success of what you posted by the number of likes , comments and shares it generated.
Even though these Nigeria Phone Number indicators are called “vanity metrics,” they give you an idea of what your audience cares about and what engages them most. Creating content such as images and photos is quite simple. You must take into consideration the platform on which you will publish to create the most suitable material: try to be authentic but not approximate . There are many free tools for editing and improving visual content so you have no excuses! VIDEO Videos have long been confirmed as a winning type of content on social networks. They have an infinite number of uses and therefore meet the needs of all users! The tools to create them and the minimum "required" quality currently make them a format within the reach of any business. Are videos effective in a marketing strategy? Without a doubt they have a significant impact on your relationship with users: on Instagram they receive 21.2% more interactions than images . However, they are a format capable of transmitting very strong messages and making users discover your products or services in detail .
As with images, making quality videos is not difficult . Consider carefully what their role is in your marketing strategy : you can use them as a teaser or presentation of a product, for storytelling , as a tutorial or as an educational tool. Videos are a very interesting type of content to use in advertising! LINKS Not all social networks allow you to post links as content. So it is clear that there are platforms more suitable than others for this communication approach! And if you have already inserted links to pages perhaps on your website or on a third-party portal, you will probably have noticed fewer interactions than with images or videos . In reality this is not always the case, some posts that are based on a link generate a lot of interest. But, if you think about it, your goal when sharing a link isn't to get a like: it's to generate traffic to the web page you're promoting! Therefore, when evaluating the effectiveness of content of this type, don't focus on vanity metrics but take into consideration the number of clicks on the link compared to the reach of the post .
Even though these Nigeria Phone Number indicators are called “vanity metrics,” they give you an idea of what your audience cares about and what engages them most. Creating content such as images and photos is quite simple. You must take into consideration the platform on which you will publish to create the most suitable material: try to be authentic but not approximate . There are many free tools for editing and improving visual content so you have no excuses! VIDEO Videos have long been confirmed as a winning type of content on social networks. They have an infinite number of uses and therefore meet the needs of all users! The tools to create them and the minimum "required" quality currently make them a format within the reach of any business. Are videos effective in a marketing strategy? Without a doubt they have a significant impact on your relationship with users: on Instagram they receive 21.2% more interactions than images . However, they are a format capable of transmitting very strong messages and making users discover your products or services in detail .
As with images, making quality videos is not difficult . Consider carefully what their role is in your marketing strategy : you can use them as a teaser or presentation of a product, for storytelling , as a tutorial or as an educational tool. Videos are a very interesting type of content to use in advertising! LINKS Not all social networks allow you to post links as content. So it is clear that there are platforms more suitable than others for this communication approach! And if you have already inserted links to pages perhaps on your website or on a third-party portal, you will probably have noticed fewer interactions than with images or videos . In reality this is not always the case, some posts that are based on a link generate a lot of interest. But, if you think about it, your goal when sharing a link isn't to get a like: it's to generate traffic to the web page you're promoting! Therefore, when evaluating the effectiveness of content of this type, don't focus on vanity metrics but take into consideration the number of clicks on the link compared to the reach of the post .